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In one study, orangutans imitated the behavior of both humans and other orangutans, but they were more likely toimitate high-status or dominant models than low-statusmodels. The orangutans were also more likely to imitatemodels with whom they had close relationships, such as biological parents, siblings, or their human caregivers. Human strangers were virtually never imitated. This study illustrates that _____ factors seem to play a role in observational learning in primates, just as with humans.
Encoding Symbols
Involves the conversion of information or ideas into symbols or codes, such as language or gestures, for communication purposes.
Aida Model
A marketing framework that outlines the consumer journey through Awareness, Interest, Desire, and Action, used to guide advertising strategies.
Brand Awareness
How well consumers recognize and understand a brand's characteristics or profile.
Generate Interest
The process of creating curiosity and enthusiasm among potential customers or stakeholders about a product, service, or idea.
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