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Pavlov Classically Conditioned a Dog to Salivate at the Sound

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Pavlov classically conditioned a dog to salivate at the sound ofa tone. He then repeatedly paired the tone with another stimulus, a bell. Later, when he rang the bell the dog salivated,even though the bell had never been paired with food. This example illustrates higher order conditioning (second-orderconditioning).


Definitions:

General Merchandise

Refers to a broad category of products that includes many different types of items, often sold in large retail stores or supermarkets.

Broad Assortment

A wide range of products or services offered by a business to cater to various customer preferences and needs.

Wholesaler

A person or company that sells goods in large quantities at lower prices, typically to retailers rather than directly to consumers.

Rack Jobbers

Merchandising agents who enter stores to stock and maintain inventory, often in the music or book sectors.

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