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In 1957, James Vicary Falsely Claimed to Have Increased the Sale

question 125

True/False

In 1957, James Vicary falsely claimed to have increased the sale of popcorn and Coca-Cola at a New Jersey movie theater when the owner used subliminal messages to flash "Eatpopcorn!" and "Drink Coke!" on the movie screen during the movie.


Definitions:

Sexual Abuse

A form of misconduct where an individual is forced or coerced into unwanted sexual activity without consent.

Availability Heuristic

An expedient mental route that capitalizes on the initial instances that pop into one's mind when reflecting upon a specific subject, notion, procedure, or decision.

Conjunction Fallacy

An erroneous belief where specific situations are perceived as having a higher likelihood than a more generalized condition.

Hindsight Bias

The tendency to believe, after an outcome is already known, that one would have foreseen it, often referred to as the "I-knew-it-all-along" phenomenon.

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