The Science Versus Pseudoscience Box "SubliminalPerception" Described a Study in Which

question 114

Multiple Choice

The Science Versus Pseudoscience box "SubliminalPerception" described a study in which research participants sniffed pleasant, unpleasant, neutral, or no scent at all while viewing pictures of faces. Likeability ratings of faces were affected by scent when paired with scents that were:

• A)pleasant and long-lasting.
• B)pleasant but not consciously detected
• C)noticeable but neutral.
• D)briefly unpleasant.

Comprehend the role and impact of fear appeals in advertising.

Understand the guidelines and potential problems associated with using specific appeals in advertising.

Recognize the importance of specifying advertising objectives and identifying the target audience.

Understand how media selection and advertisement placement are influenced by campaign objectives and target audience.

---

Definitions:

Submucosa

A layer of dense irregular connective tissue that lies beneath the mucosa, providing support and containing blood vessels, nerves, and glands.

Lamina Propria

A layer of loose areolar connective tissue found beneath the epithelium of many organs, particularly in mucous membranes.

Lower Respiratory Tract

This term refers to the part of the respiratory system that includes the trachea, lungs, bronchi, and alveoli, involved in the exchange of gases.

Upper Respiratory Tract

The upper respiratory tract includes the nose, nasal cavity, mouth, pharynx (throat), and larynx (voice box), playing a key role in air passage, filtration, and immune defense.