The Letters on the Flashing Neon Sign Actually Read: CPENFOR

question 63

Multiple Choice

The letters on the flashing neon sign actually read: CPENFOR BUSINESS! But because of the law of _____, Joe never noticed that part of one neon letter was burned out and perceived it as reading: OPEN FOR BUSINESS!

• A)proximity
• B)similarity
• C)good continuation
• D)closure

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Definitions:

Product Attributes

The characteristics, features, and qualities that define a specific product.

Interactive Marketing

A type of marketing where brands engage in a two-way communication with consumers, typically through digital platforms, to create a more personalized and engaging experience.

Media Richness

The ability of information transmission channels to effectively convey complex messages.

Real-time Transactions

Financial or other transactions that are completed instantly at the moment they are initiated, without any delay.