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How do rods and cones differ?
Spiral of Silence Theory
Explains that ideas and opinions expressed in mass media can discourage expressions by people who hold dissenting opinions due to a sensitivity of feeling isolated or rejected.
Sequential Process
A series of steps or stages that are carried out in a specific order to achieve a particular goal or result.
Excellence Theory
A framework in public relations that emphasizes strategic management of communication to achieve effectiveness and acknowledges the role of public relations in organizational success.
Two-Way Symmetrical Communication
A model in public relations emphasizing mutual understanding and dialogue between an organization and its publics, rather than one-way persuasion.
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