The Focus on Neuroscience Box, "Brain Reward When MakingEye Contact

question 183

Multiple Choice

The Focus on Neuroscience box, "Brain Reward When MakingEye Contact with Attractive People," described an fMRI study.The results showed that when we make direct eye contact with a physically attractive person, a brain area called the ventralstriatum is activated. When the attractive person's eye gaze is shifted away from the viewer, activity in the ventral striatum decreases. The ventral striatum is the brain area that:

• A)processes information about moving objects.
• B)suppresses the instinctual fight-or-flight response.
• C)triggers the instinctual fight-or-flight response.
• D)predicts reward.

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Definitions:

Modular Design

An approach to design that partitions a system into smaller parts or modules, which can be independently created and then used in different systems.

Ingredients

Components or elements combined in the preparation of a particular dish or product.

Value Engineering

A systematic method to improve the "value" of goods or products and services by using an examination of function.

Product Design

The process of creating a new product to be sold by a business to its customers, involving concept development, solution sketching, prototyping, and testing.