The Implicit Association Test (IAT) Is a Computer-Based Testthat Measures

question 257

True/False

The Implicit Association Test (IAT) is a computer-based testthat measures the degree to which you associate particular groups of people with specific characteristics or attributes, andit is based on the assumption that people can sort images and words more easily when concepts seem to "match" or go together.

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Definitions:

Viral Marketing

Viral Marketing is a strategy that encourages individuals to share a marketing message to friends, family, and others, rapidly spreading word-of-mouth information about a brand or product.

Social Media

Websites and applications that enable users to create and share content or to participate in social networking.

Forward Auction

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Highest Bidder

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