Examlex
As Milgram's obedience experiments demonstrated and the events at Abu Ghraib prison in Iraq confirmed, people are helpless to resist authority figures who order them to commitimmoral or destructive acts.
Push Approach
A business strategy in which a company attempts to take (push) its products to consumers, often even if the consumers are not actively seeking those products.
Brand Awareness
The degree to which customers recognize and understand the unique attributes or reputation of a specific brand's products or services.
Price-Oriented Promotions
Marketing strategies focused on attracting customers primarily through lower prices or discounts.
Brand Loyalty
The tendency of consumers to continuously purchase one brand's products over competing ones, often influenced by positive experiences and perceptions.
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