Examlex
Professional persuaders often manipulate people's attitudes and behavior using techniques based on two social norms, the rule of reciprocity and the rule of commitment.
Strategic Planning
The process of defining a company's direction and making decisions on allocating resources to pursue this direction.
Competitive Intelligence
The gathering and analysis of information about competitors, market trends, and other external factors affecting a business's competitive position.
Globalization and Localization
The balance between adapting business practices to local cultures and markets (localization) while leveraging global trends and economies of scale (globalization).
Scenario-Based Analysis
A method of planning that uses hypothetical situations to anticipate potential challenges and devise strategic responses.
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