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The double-blind technique is used to guard against the possibility that the researcher will display subtle cues or signals that communicate what is expected from the participants.
Effortful Processing
A type of memory processing that requires attention and conscious effort in order to encode information.
Automatic Processing
Cognitive processing that occurs subconsciously and requires little to no attention or conscious effort.
Explicit Memory
Memory that requires intentional retrieval of past information and experiences.
Implicit Memory
A type of memory that allows people to perform tasks without conscious awareness of these previous experiences.
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