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The success of the "Save More Tomorrow" program is based on the assumption that consumers:
Psychological Characteristics
The traits and features that describe an individual's mental and emotional tendencies.
Demographic Data
Statistical data relating to the population and particular groups within it, often used for research, marketing, and policy-making.
Cultural Expectations
The shared beliefs or norms that a group holds about how individuals should behave in various contexts.
Education
The systematic process of facilitating learning, or the acquisition of knowledge, skills, values, and habits through various forms.
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