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To compensate for high default risk, payday lenders rely on:
Attribution Theory
A psychological framework that explains how individuals infer the causes of their own and others' behaviors, attributing them to internal dispositions or to external situations.
Social Phenomena
Behaviors, patterns, or events that influence or are influenced by individuals within a society.
Cognitive Dissonance
A mental discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.
Rationalize
The act of justifying behaviors or decisions with logical reasons, often after the fact, to make an action or belief appear more acceptable.
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