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Nikolai & Sons Corp. is subdivided into organizational units called Nikolai & Sons Health Care, which provides general medicines for hospitals; Nikolai & Sons Professional, which provides office supplies for businesses; and Nikolai & Sons Consumer, which sells consumer goods. From this scenario, it can be inferred that Nikolai & Sons Corp. uses _____.
Frequency
The rate at which something occurs over a particular period or in a given sample.
Reach
The extent to which a product, service, or advertisement is seen and recognized by customers.
Pretests
Tests conducted before implementing a strategy or launching a product to assess its effectiveness or potential impact.
Publicity Tools
Various methods and media used to promote and publicize a product, service, or event to the public and enhance its public image.
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