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Compare the Concepts of Global Consistency and Local Adaptation as Policies

question 6

Essay

Compare the concepts of global consistency and local adaptation as policies for entering foreign markets.


Definitions:

Enlightenment

An intellectual and philosophical movement that dominated the world of ideas in Europe during the 17th and 18th centuries, emphasizing reason, individualism, and skepticism of traditional doctrines.

Voltaire

Voltaire was the pen name of François-Marie Arouet (1694-1778), a French Enlightenment writer, historian, and philosopher known for his advocacy of freedom of speech, separation of church and state, and civil liberties.

France

A country in Western Europe known for its rich history, culture, and contributions to art, philosophy, and science.

William Hogarth

An 18th-century English painter and printmaker noted for his satirical works that critique the morals and customs of his time.

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