Fran Wilson Creative Cosmetics Is a Medium-Sized U

question 62

Multiple Choice

Fran Wilson Creative Cosmetics is a medium-sized U.S. company that sells 1.5 million tubes of lipstick annually in Japan. It has no physical presence in Japan beyond the fact that its products are sold there. Which of the following technique does the company adopt to reach the Japanese market?

• A)Franchising
• B)Direct investment
• C)Licensing
• D)Strategic alliance
• E)Exporting

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Definitions:

Consciousness

The awareness of oneself and one's environment, including thoughts, feelings, and sensations.

Preconscious Mind

Part of Freud's psychic apparatus, containing thoughts and feelings not currently in consciousness but can be brought to consciousness.

General Information

Broadly refers to facts, data, or knowledge about a wide range of topics or subjects.

Primitive Side

The aspect of a person's psyche that contains the basic impulses, desires, and instincts inherited from early ancestors.