An Analysis of an Organization's External Environment Begins with an Assessment

question 109

True/False

An analysis of an organization's external environment begins with an assessment of the company's distinctive competencies and core capabilities.

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Definitions:

Scented

Products or items that have had fragrance added to them to produce a specific smell, often used in marketing to enhance the consumer experience.

Brightly Colored

Having vibrant and intense colors that are very noticeable and lively.

Internal Information Search

Consumers’ use of past experiences with items from the same brand or product class as sources of information.

Past Experience

An individual's accumulated knowledge or skills obtained from previous events, work, or education.