Differentiate Between Competitive Inertia and Strategic Dissonance

question 101

Essay

Differentiate between competitive inertia and strategic dissonance.

Understand the importance of reporting in project management, including how general reports align with project goals and objectives.

Recognize the role of key suppliers and how they might bypass bidding processes.

Grasp the concept of time and material contracts and their use in projects with scoped uncertainties.

Comprehend the benefits of self-performing work versus outsourcing.

---

Definitions:

Marketing Costs

Expenses related to promoting and selling products or services, including advertising, public relations, and promotional materials.

Brand Equity

The value and strength of a brand that determines its worth, influenced by consumer perception, recognition, and loyalty.

New Products

Goods or services that have been recently developed and introduced to the market by a firm.

Brand Loyalty

The tendency of consumers to continuously purchase one brand’s products over its competitors, often due to satisfaction, trust, or preference.