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______ Are the Assets, Capabilities, Processes, Information, and Knowledge That

question 23

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______ are the assets, capabilities, processes, information, and knowledge that an organization uses to improve its effectiveness and efficiency, to create and sustain competitive advantage, and to fulfill a need or solve a problem.


Definitions:

Buying Behavior

The decision processes and acts of people involved in buying and using products.

LinkedIn

A professional networking platform allowing individuals and organizations to connect and share opportunities.

Social-Media Data

Information collected from social media platforms that can be analyzed for patterns, trends, and insights.

Audience Profile Sheet

A document that outlines the characteristics, preferences, and behaviors of a targeted audience or demographic group.

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