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______ are the assets, capabilities, processes, information, and knowledge that an organization uses to improve its effectiveness and efficiency, to create and sustain competitive advantage, and to fulfill a need or solve a problem.
Buying Behavior
The decision processes and acts of people involved in buying and using products.
A professional networking platform allowing individuals and organizations to connect and share opportunities.
Social-Media Data
Information collected from social media platforms that can be analyzed for patterns, trends, and insights.
Audience Profile Sheet
A document that outlines the characteristics, preferences, and behaviors of a targeted audience or demographic group.
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