AlphaWheels Inc

question 56

Multiple Choice

AlphaWheels Inc. sell a range high-end bikes. Two-thirds of its profits come from the sale of these bikes. The bikes have a large share of a fast- growing market. According to the BCG matrix, the range of high-end bikes would be classified as a(n) _____.

• A)problem child
• B)cash cow
• C)exclamation point
• D)star
• E)question mark

---

Definitions:

Activity Measures

Metrics or indicators used to evaluate, monitor, and manage the efficiency and effectiveness of business operations or processes.

Work In Process Inventories

Goods that are in the production process but are not yet completed, representing a stage between raw materials and finished goods.

Direct Materials

Raw materials that are directly traceable to the manufacturing of a specific product and considered a variable cost.

Direct Labour

The labor costs that are directly attributable to the production of goods or services.