Identify Three Ways of Increasing Goal Commitment

question 19

Essay

Identify three ways of increasing goal commitment. Which one is most commonly used by managers?

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Definitions:

Organizational Buying

All of the activities of organizational members as they define a buying situation and identify, evaluate, and choose among alternative brands and suppliers.

FAB Sequence

A sales technique that stands for Features, Advantages, and Benefits, aimed at highlighting a product's value to the customer.

Trial Close

A sales technique where the seller proposes a commitment question to gauge the buyer's readiness to make a purchase decision.

Economic Needs

The buyer’s need to purchase the most satisfying product for the money.