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Briefly differentiate the two basic approaches used for monitoring customers.
Traditional Print Media
Media consisting of paper and ink, distributed in physical form, such as newspapers, magazines, books, and pamphlets, as opposed to digital formats.
Social Authority
The influence or credibility a person or organization has within social networks or society, often built through expertise or reputation in a specific field.
Personal-Rewards Psychology
The study of how personal gratification influences individual behavior and decision-making.
Product Extensions
New products or variations introduced by a brand that build upon the existing product line, often intended to target new customer segments or markets.
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