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Briefly define and explain the relationship between environmental change, complexity, uncertainty, and resource scarcity.
Shelf Facings
The number of individual products placed beside each other on the shelf.
Point-Of-Purchase
The location or moment where a transaction occurs and a customer makes a payment to the seller.
Direct-Mail Advertising
A marketing strategy that involves sending promotional materials or correspondence directly to potential customers through postal mail.
Trial Sample
A small quantity of a product distributed for free or at a minimal cost to consumers for the purpose of testing its effectiveness or appeal.
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