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Jeff Frequently Visits the Local Bar on His Way Home

question 96

Multiple Choice

Jeff frequently visits the local bar on his way home from his second shift factory job. He and his coworkers will often have a beer or two before going home for the night. Jeff and his friends are anxious to arrive to the bar on this particular night due to his favorite NFL team playing. He hopes they will arrive to view the fourth quarter of the game. As he enters the bar, he notes a group of noisy, obnoxious rival fans that had one too many drinks. Jeff ask the group to quiet down so he could hear the game. He was immediately approached by the members of the group asking if they wanted to make an issue of the game. Before Jeff could answer, one member of the group throws a punch. Within minutes, a full bar brawl has ensued. Jeff ends up with a fractured skull, which has resulted in brain damage.
-Jeff will most likely file a _____ lawsuit against the offenders who injured him,which will not be difficult to win.

Definitions:

Indirect Approach

Organizing a message by starting with supporting evidence, constructing a case, and then introducing the main point.

AIDA Message

An acronym for Attention, Interest, Desire, and Action, used as a guideline for creating persuasive messages in marketing.

Selling Points

The most appealing aspects of a product or service.

Benefits

Specific benefits that consumers can gain from a product's features being marketed.