Examlex
GDP is the market value of all
Stimulus Generalization
The psychological principle that occurs when a response to a specific stimulus is elicited by similar stimuli, applied in marketing to create a familiar response through similar branding.
Stimulus Generalization
A phenomenon in psychology and marketing where a response to a specific stimulus is elicited by similar stimuli, used in branding and advertising.
Tylenol Cold & Flu
is a medication brand designed to relieve symptoms associated with the cold and flu, such as fever, aches, and congestion.
Stimulus Discrimination
The process by which individuals learn to differentiate among similar stimuli and respond appropriately to each.
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