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Larry Summers argued that it makes economic sense for:
Market Driven
Describes a business strategy or approach that is guided by the needs and wants of the market and customers.
Follower Brands
Brands that do not lead in innovation or market share in their category but follow trends set by others, often focusing on adapting to established market dynamics.
Brand Bureaucracy
The structured, often complex, system of administration and regulations within an organization focused on managing its brand(s).
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