Explain How a Free Rider May Arise on a Public

question 141

Essay

Explain how a free rider may arise on a public good and describe the consequences of the free rider problem.

Understand the basic elements and concept of the communication process in marketing.

Identify the roles of the source, message, and receiver within the communication process.

Recognize the importance of channels of communication in conveying marketing messages.

Comprehend the impact of noise on the effectiveness of marketing communication.