Reference: Ref 14-7 (Table: Maximum Willingness to Pay for Word

question 11

Multiple Choice

Reference: Ref 14-7 (Table: Maximum Willingness to Pay for Word and Excel) Refer to the table. If Microsoft bundles Word and Excel and sells them as Office, what is the maximum profit Microsoft can make from selling Office? (Assume the marginal costs of production are zero.)

• A) $160
• B) $300
• C) $320
• D) $210

---

Definitions:

Specific Identification

A method of inventory valuation that identifies and assigns cost to individual inventory items, suitable for unique or expensive products.

Lowest Cost of Goods Sold

The minimum expenses incurred in the direct creation of goods available for sale, often achieved through efficient production techniques or cost-cutting measures.

Current Cost

The cost that would be incurred to replace an asset or to purchase a service at the present time, as opposed to its historical cost.

Erratic Changes in Costs

Refers to unpredictable fluctuations in expense levels, which can impact profitability and budgeting in businesses.