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An infant's first smiles:
Repositioning
The process of changing the market's perception of a product or brand, often involving changes in its marketing mix.
Digital Campaign
A marketing effort using digital channels, such as social media and email, to promote a product, service, or brand.
Remarketing
A strategy to re-engage users who have previously interacted with a brand or website, often using targeted ads.
Retargeting
A form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions, without them searching for that product or service.
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