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In performing agency duties, the agent must exercise the care that a reasonably prudent person would exercise under the same circumstances.
Global Brand
A brand that is recognized, available, and similarly marketed across the world in various international markets.
Brand Mission
A guiding principle or a statement that defines the overarching purpose or goal of a brand, guiding its strategic decisions and shaping its identity.
Packaging
The process of designing and producing containers or wrappers for products.
Promotional Message
The key information or theme conveyed through promotional activities to influence consumer perceptions and stimulate demand.
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