When an Enterprise Has Made False and Deceptive Statements in Advertising

question 32

Multiple Choice

When an enterprise has made false and deceptive statements in advertising, the FTC may require new advertising to correct the former statement so that consumers are aware of the truth. This corrective advertising required by the FTC is also called __________ advertising.

• A) retractive
• B) redactive
• C) retroactive
• D) refractive

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Definitions:

Mode

The most frequently occurring score in a distribution.

Skewness

A measure of the asymmetry of the probability distribution of a real-valued random variable about its mean, indicating whether the distribution is stretched more to the left or to the right.

Normal Curve

A symmetrical, bell-shaped curve representing a normal distribution of data around the mean.