According to Studies, Negative Commercials

question 59

Multiple Choice

According to studies, negative commercials

• A) are generally not aired by the networks.
• B) draw voter preference away from the candidate being attacked.
• C) result in a decrease of support for the candidate financing the ads.
• D) have no measurable effect on voter support.

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Definitions:

Stress

A state of mental or emotional strain resulting from adverse or demanding circumstances.

Hormones

Chemical messengers secreted by endocrine glands that regulate various physiological processes and behaviors.

Pre-Transcriptional

Pertaining to the regulatory events in gene expression that occur before the transcription of DNA to mRNA.

Histones

Proteins around which DNA winds, playing a crucial role in chromosome structure and gene regulation.