According to Studies, Negative Commercials

question 59

Multiple Choice

According to studies, negative commercials

• A) are generally not aired by the networks.
• B) draw voter preference away from the candidate being attacked.
• C) result in a decrease of support for the candidate financing the ads.
• D) have no measurable effect on voter support.

---

Definitions:

Friedel-Crafts Acylation

A chemical reaction that introduces an acyl group into an aromatic ring, facilitated by a Lewis acid catalyst.

Polyacylation

Polyacylation is a chemical process involving the repeated addition of acyl groups to a compound, typically used in organic synthesis to modify the properties of chemicals.

Resonance Form

An alternative structure of a molecule or ion that differs only in the distribution of electrons, equivalent to a resonance structure.

Directing Effect

Describes how substituents on an aromatic ring influence the position of additional substituents in electrophilic aromatic substitution reactions.