Examlex
All of the following statements are true EXCEPT:
Price Cutting
A strategy where a company reduces the prices of its goods or services, often to attract more customers or compete with rivals.
Product Class
A broad category of products that serve a similar function or are marketed in a similar manner but vary in features, quality, and price.
Product Line
A group of related products under a single brand offered by a company, catering to varied customer needs or preferences.
Yield Management Pricing
A pricing strategy that uses demand forecasting and flexibility in pricing to maximize revenue, often used in the hospitality and airline industries.
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