Examlex
All of the following statements are correct EXCEPT:
Product Hierarchy
The classification of a company's products into a structured order from basic needs to specific items that satisfy those needs, often represented as a layered pyramid.
Augmented Product
A product enhanced with additional features, benefits, or related services that distinguish it from core and actual products to create added value.
Customer Loyalty
Refers to the dedication of customers to repeatedly purchase from the same brand, influenced by positive buying experiences and satisfaction.
BCG Growth-Market Share Matrix
A strategic planning tool developed by the Boston Consulting Group, which helps companies analyze their business units or product lines based on relative market share and market growth rate.
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