Examlex
Which of the following appraisal approaches is future-oriented?
Horizontal Integration
A business strategy where a company acquires or merges with other companies at the same level of production in the same or different industries to increase market share and reduce competition.
Vertical Integration
A strategy where a company expands its business operations into different steps on the same production path, such as when a manufacturer owns its supplier and/or distributor.
Waking Hours
describes the period of the day when an individual is awake and engaged in activities, excluding sleep.
Mass Media
Various mediums of communication, such as television, newspapers, radio, and the internet, that reach large audiences and influence public opinion and information dissemination.
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