Examlex
The costs incurred by the selection process include only the out-of-pocket costs such as the costs of testing, interviewing, postage, and stationery.
Standard Practice
The generally accepted methods or procedures that are adopted by a professional community for consistency and quality.
Net Promoter Index
A metric that gauges the willingness of customers to recommend a company's products or services to others, used as a proxy for customer satisfaction and loyalty.
Frederick Reichheld
A renowned business strategist known for his work on customer loyalty, including the development of the Net Promoter Score (NPS) as a measure of customer loyalty and satisfaction.
Consumer Acquisition Costs
The total cost associated with acquiring a new customer, including marketing and sales expenses.
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