Examlex
Job specifications should be generic so as not to limit employee job tasks. For example, it would be better to include "must lift heavy materials" than "lifts 10-pound boxes."
Loss Frames
A communication tactic that presents choices or outcomes in terms of potential losses, influencing decision-making and behavior.
Concrete Information
Specific, detailed data or facts that are grounded in reality and can be proven through direct observation or experience.
Expectancy Disconfirmation Model
A theory that suggests consumer satisfaction is based on the gap between expected and actual performance of a product or service.
Consumer Dissatisfaction
A negative emotional state that occurs when a product or service fails to meet a consumer's expectations.
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