When Industry Output Increases,a Firm Would Realize an External Economy

question 45

Multiple Choice

When industry output increases,a firm would realize an external economy of scale exists when

• A) its average total cost curve shifts downward
• B) its average total cost curve shifts upward
• C) it slides downward along its existing average total cost curve
• D) it slides upward along its existing average total cost curve

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Definitions:

Marketing Dashboard

A visual representation of key marketing performance indicators (KPIs) and metrics, designed to help marketers monitor and analyze their marketing strategies and campaigns.

Frequency in Advertising

The number of times an advertisement is presented to the target audience over a specific period.

IMC Campaign

Integrated Marketing Communications campaign, a strategic approach that seeks to unify and coordinate all marketing communication tools, channels, and sources into a seamless program that maximizes the impact on consumers at a minimal cost.

GRPs

Gross Rating Points, a measure in advertising that represents the percentage of the target audience reached multiplied by the frequency of exposure.