Examlex
Vertical integration occurs if a parent multinational corporation establishes foreign subsidiaries to produce intermediate goods or inputs that go into the production of a finished good.
Functional Benefits
The practical or useful advantages that a product or service offers to the consumer.
Communication Benefits
The advantages gained from effective communication in marketing, such as enhanced customer relationships, increased brand awareness, and improved customer loyalty.
Convenience
The ease and simplicity of use or access that makes a product or service desirable to potential consumers, often influencing their purchase decisions.
Communication
The exchange of information, ideas, or feelings between individuals or groups, often involving speech, writing, or other mediums.
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