Under the __________ View of the Firm,resources Can Be a Source

question 28

Multiple Choice

Under the __________ view of the firm,resources can be a source of competitive advantage if they are __________.

• A) resource-based; rare
• B) systems-based; hard to copy
• C) resource-based; available to competitors
• D) systems-based; available to competitors

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Definitions:

Market-oriented Era

A period in business where the focus shifts towards understanding and fulfilling the preferences and needs of consumers in the market.

Value-based Marketing

A marketing strategy that focuses on providing products or services that deliver exceptional value to customers, encouraging loyalty and satisfaction.

Retailing-oriented Era

A period in business thought and practice focusing on the importance of retailing strategies and consumer relationships for organizational success.

B2C

Business-to-Consumer, a sales model in which products or services are sold directly from a company to the end consumer.