A(n)__________ Mark Is a Coined Term Having No Prior Meaning

question 43

Multiple Choice

A(n) __________ mark is a coined term having no prior meaning until used as a trademark in connection with a particular product.

• A) arbitrary
• B) suggestive
• C) descriptive
• D) fanciful

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Definitions:

Cash Flows

The net amount of cash being transferred into and out of a business, considered essential for assessing its financial health.

Cost of Capital

The cost of capital is the rate of return that a company must earn on its investment projects to maintain its market value and attract funds.

Crossover Rate

The discount rate at which two projects have the same net present value (NPV), used in capital budgeting.

IRR

Internal Rate of Return, a financial metric used to assess the profitability of potential investments, measuring the discount rate at which the net present value of costs and benefits equal zero.