Which of the Following Tactics Was Not Part of the Fiskars

question 14

Multiple Choice

Which of the following tactics was not part of the Fiskars social media strategy?

• A) Identify hobbyists and crafters that could serve as brand ambassadors ("Fiskateers")
• B) Implement a public relations campaign targeting hobbyists
• C) Use blogs to gain feedback on products
• D) Hire consultants to help craft a strategy
• E) None of the above.

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Definitions:

Flotation Cost

The total costs incurred by a company in offering new shares of stock, which may include underwriting, legal, and registration fees.

Weighted Average

A calculation that takes into account the varying degrees of importance of the numbers in a dataset, applying a weight to each data point.

Financing

The method by which a business or individual obtains capital to fund their operations or investments.

Discount Rates

The rate of interest employed to discount future cash flows to their present value in discounted cash flow analysis.