Which of the Following Tactics Was Not Part of the Fiskars

question 14

Multiple Choice

Which of the following tactics was not part of the Fiskars social media strategy?

• A) Identify hobbyists and crafters that could serve as brand ambassadors ("Fiskateers")
• B) Implement a public relations campaign targeting hobbyists
• C) Use blogs to gain feedback on products
• D) Hire consultants to help craft a strategy
• E) None of the above.

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Definitions:

Research

the systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.

Surveying

The act of examining and recording the features of a piece of land to accurately define its boundaries and create maps or plots.

Observing

The act of carefully watching or monitoring something or someone to gather data or information.

Interviewing

A method used to gather information, opinions, or data from individuals through direct questioning.