Why Is Social Media So Attractive for Consumers

question 12

Multiple Choice

Why is social media so attractive for consumers?

• A) It is free.
• B) It allows for more insight and creativity.
• C) It gives the consumer more power.
• D) Everybody is using it.
• E) It allows consumers to vent about bad customer service.

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Definitions:

Bond Issuance

The process by which a borrower, typically a corporation or government entity, issues bonds to raise funds from investors.

Effective Interest Method

An accounting technique used to allocate the discount or premium on bonds payable or receivable over their life, reflecting the actual interest rate over the period.

Amortization

The process of spreading out a loan or intangible asset cost over its useful life.

Bond Discount

The variance between a bond's official value and the reduced price at which it is actually sold.