What Is the Primary Lesson Behind the United Breaks Guitars

question 2

Multiple Choice

What is the primary lesson behind the United Breaks Guitars case study?

• A) Online video has the power to reach millions of people at a very low cost.
• B) Companies must be active in monitoring their brands online in order to respond in a timely manner to customer issues.
• C) A well-executed PR strategy can help control negative social media messages
• D) Social media is only effective for customer complaints
• E) Customer service should not be outsourced.

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Definitions:

Index Number

A statistical measure that shows changes in a variable or group of variables over time.

Price Drop

A decrease in the market price of a good or asset, usually driven by changes in demand, supply, or broader economic factors.

Consumer Price Index

An index measuring the average change over time in the prices paid by urban consumers for a market basket of consumer goods and services.

Basket

A term used in finance to refer to a collection of investments, commodities, or currencies held together.