Which of the Following Is Not Considered a Social Media

question 10

Multiple Choice

Which of the following is not considered a social media marketing goal?

• A) Increasing customer satisfaction (customer service)
• B) Driving recommendations from friends and family
• C) Generating new leads
• D) Crisis communication and online reputation management
• E) Increasing the number of Facebook fans & Twitter followers

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Definitions:

True Scores

Theoretical values that accurately reflect the actual attribute or ability measured, devoid of any measurement error or bias.

Observed Scores

The actual scores or data collected from research participants during a study.

Reliability Coefficients

Statistics that measure the consistency or stability of scores from a test or measurement tool over time.

Internal Consistency

A measure of how well the items on a test measure the same construct or concept.