Why Is It Important to Listen to Conversations About a Brand

question 2

Multiple Choice

Why is it important to listen to conversations about a brand?

• A) To see how many people buy your products.
• B) It helps a company evaluate its advertising strategy.
• C) It makes your customers think you care about what they say.
• D) Listening can help a company identify those keywords people use for its products.
• E) Comments can help a company understand how it is perceived and where opportunities may lie.

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Definitions:

Adopted Child

A child who is legally taken and raised by parents other than their biological parents following a formal adoption process.

Biological Parents

The individuals from whom a person has inherited their DNA, typically referred to as the birth mother and father.

Female Token

A woman in a predominantly male context or field, who may be subjected to higher visibility and performance pressure.

Male Token

A term used to describe a man who is in a minority in a predominantly female environment, often highlighting the tokenism experienced.