One Reason That Video Creates a Stronger Connection with Consumers

question 10

Multiple Choice

One reason that video creates a stronger connection with consumers is

• A) Because it tells a story.
• B) That it is seen as a diversion or quick break.
• C) Because viewers are more vested in content when there is a human face attached.
• D) It creates community.
• E) People don't like to read.

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Definitions:

Milgram's Study

A series of social psychology experiments conducted by Stanley Milgram, demonstrating people's willingness to obey authority figures, even when it involves harming others.

Obedience

A form of social influence where an individual follows the directives of an authority figure or a set of rules.

Authority Figure

An individual who holds a position of power or influence, often responsible for making decisions and guiding others.

Ethical Standards

Principles that guide behaviors and practices to distinguish between right and wrong, often used in professional and research contexts.