What Was the Main Challenge Identified in the Old Spice

question 17

Multiple Choice

What was the main challenge identified in the Old Spice Guy case study?

• A) Convincing men to buy Old Spice.
• B) Illustrating that the Old Spice brand was not old and out of date.
• C) Promoting the videos on other social channels while still reaching YouTube influencers.
• D) Positioning the body way as masculine while marketing to women.
• E) Creating the video content quickly enough for the social media responses to appear timely.

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Definitions:

Language

A system that combines meaningless elements such as sounds or gestures to form structured utterances that convey meaning.

Anti-Innate-Module School

A theoretical perspective that challenges the notion of innate mental modules for language and cognition, emphasizing learning and experience.

Linguistic Structure

The organized pattern or system of language, including syntax, morphology, phonology, and semantics.

Name Objects

The cognitive ability to recognize and label items or entities with specific names.